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爱奇艺《你好，旧时光》豆瓣口碑攀升“全景式青春”引用户共鸣

时间：2017-11-30 11:30:27阅读：96657次
由爱奇艺、小糖人、华视娱乐联合出品的&ldquo;全景式青春&rdquo;治愈剧《你好，旧时光》自播出后，迅速点燃用户追剧热情，口碑、热度也随之持续飙升。目前，豆瓣评分已上升至8.5分，四星和五分好评
老九门2
  • 老九门2
  • 剧情 冒险
  • 陈伟霆 张艺兴 赵丽颖 王木遥 李宗翰 王闯 袁冰妍 张铭恩
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由爱奇艺、小糖人、华视娱乐联合出品的“全景式青春”治愈剧《你好，旧时光》自播出后，迅速点燃用户追剧热情，口碑、热度也随之持续飙升。目前，豆瓣评分已上升至8.5分，四星和五分好评占比高达82%。同时，#你好旧时光# 阅读量已近5亿，并多次登上电视剧榜TOP1、网络剧榜TOP1，被微博PC端右侧话题推荐、发现页话题推荐。《你好，旧时光》口碑持续高涨，标志着爱奇艺在青春题材打磨上的成熟，凭借对用户需求的精准洞察，爱奇艺打造“全景式青春”题材，直击用户内心深处青春回忆，成功引发用户共鸣。

谱写青春时代群像，“全景式青春”引发用户共鸣

一直以来，青春题材都备受年轻用户喜爱，行业内青春剧更是层出不穷，但能够获得播放量和口碑的突围，却并非易事。《你好，旧时光》能够成功突围，获得用户一致口碑好评，正是基于爱奇艺对题材创新和突破，以及细节、品质精心雕琢，进而引发用户深刻地情感共鸣。

从题材上来看，《你好，旧时光》从《最好的我们》的“普适性青春”升级为“全景式青春”，着力谱写青春时代群像。“全景式青春”的呈现方式在视角上包含了校园、家庭、社会，感情上涵盖了亲情、友情、师生情，时间上纵深过去、现在和未来，因而更加立体、

更具代入感和时代感，实现青春题材上再次突破。正如爱奇艺副总裁、自制剧开发中心总经理、《你好 旧时光》总制片人戴莹所强调：突破是我们非常重要的一个目标，《最好的我们》是更集中讲述两个人青涩甜蜜的故事，《你好，旧时光》我们想做成一个“群戏”。可以说，《你好，旧时光》从宏观层面到微观层面，360度再现了一代人的青春记忆和情感。

此外，通过对服化道、场景设置、画面呈现等细节的精心雕琢，《你好，旧时光》真正完美还原了青春旧时光，做到了从细微处打动用户，自然而然的唤起用户青春回忆。更值得注意的是，基于“全景式青春”的呈现方式，《你好，旧时光》对人物角色塑造也更加丰富饱满，因而产生的时代共鸣感也更加强烈，不仅仅是年轻用户，甚至许多家长、老师都会与剧中家长和老师达到情感上共鸣。不少用户更是评价“这完完全全就是我的青春”“旧时光如此美好，更美好的是旧时光里的我们”。

AI技术赋能，爱奇艺精准洞察用户需求

近年来，网生内容呈现集中爆发态势，用户审美趣味和内容鉴赏力也随之不断提升。凭借AI技术加持，爱奇艺精准洞察用户需求转变，并已成功打造多个爆款内容，孕育差异化精品内容矩阵，持续满足不同用户口味偏好。今年以来，爱奇艺创新推出灵奇探案剧《河神》、社会派推理剧《无证之罪》等精品自制内容，不仅成功收割流量和好评，更是被称赞为对标“美剧模式”的超级网剧。此番，继《最好的我们》之后，《你好，旧时光》再次树立行业青春剧新标杆，并引发用户情感共鸣，进一步彰显爱奇艺爆款制造平台的实力。而多个爆款内容产生的背后，正是爱奇艺对用户需求转变的深入洞察、对内容精准判断。

作为最早将AI引入娱乐产业的公司，爱奇艺已将AI融入创作、分发、变现、交互等多个环节，不仅辅助内容专家实现最精准的创作和采购判断，也进一步促使爱奇艺IP生态各业务线实现更加紧密协作、高效运转。而通过AI技术的赋能，爱奇艺已逐渐发展成为最懂用户、最懂娱乐、最懂营销的视频服务平台，并坚持合作众多专业内容生产者和电影团队，

持续引领内容产业升级。接下来，爱奇艺还将持续推出《河神2》《老九门2》《黄金瞳》《凰权•弈天下》等精品剧集，持续满足用户不断提升的审美趣味和内容鉴赏力需求。

当前，90后、95后年轻用户已逐渐成为市场主流，从小受到日美剧熏陶的他们对内容有着更高鉴赏力，也进一步刺激创作者要通过不断学习，来满足市场需求的提高。未来，爱奇艺将凭借对用户需求的精准洞察，主抓年轻人喜爱的题材内容，寻找用户共情点，持续创造更多类型化精品内容。

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