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腾讯首期“远洋计划文娱出海创新营”圆满结业，顶尖专家携手学员共话出海趋势

时间：2023-03-24 15:01:08阅读：75642次
3月11日,&ldquo;远洋计划&mdash;&mdash;腾讯学堂文娱出海创新营&rdquo;第三模块课程暨结业仪式圆满结束。历经9个月的学习和交流,30余位文娱出海精英汇聚一堂,聚焦文娱出海的变
腾讯首期“远洋计划文娱出海创新营”圆满结业，顶尖专家携手学员共话出海趋势
腾讯首期“远洋计划文娱出海创新营”圆满结业，顶尖专家携手学员共话出海趋势
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3月11日,“远洋计划——腾讯学堂文娱出海创新营”第三模块课程暨结业仪式圆满结束。历经9个月的学习和交流,30余位文娱出海精英汇聚一堂,聚焦文娱出海的变化趋势、创新机遇和合作共创,展开深度的学习探讨与思维共创。

图:腾讯学堂总经理陈广域颁发结业证书

结业仪式上,腾讯学堂院长陈广域颁发结业证书并谈到了远洋计划的初衷。他提到,出海是孤勇者的赛道,希望借远洋计划这个平台,通过多维度、多层次的优质内容设计,去帮助构建学员互相信任、打开心扉、共同战斗的友谊,助力出海业务发展。

据悉,“远洋计划”由腾讯学堂携手腾讯云、腾讯游戏、腾讯视频、腾讯音乐等腾讯出海业务联合发起。该项目服务中国企业国际化发展,旨在通过线下集中的闭门课程学习、行业共创研讨,链接开放腾讯系的优质资源,帮助企业深度剖析当下出海形势和趋势,拆解出海关键生产要素,共建出海朋友圈,实现出海业务蓝图高质量发展。

出海新势潮起:技术驱动创新,出海探索发展

中国企业出海大潮方兴未艾,加速抢滩。此前远洋计划的两个课程模块,分别聚焦出海发展形势、全球化&本地化两个主题,从文化、投资、经济、产业等分享专家的最新洞见和一线探索。在本次结业课程上,多位顶尖产学研专家则分享了前沿科技融入文娱产业发展的思考与探索,为出海创新扬起新帆。伴随着5G、云计算等新兴技术的蓬勃发展,文娱产业积极拥抱数字科技,已经迎来新一轮变革与机遇。

图:腾讯首席科学家、腾讯AILab及腾讯RoboticsX实验室主任张正友分享

腾讯首席科学家、腾讯AILab及腾讯RoboticsX实验室主任张正友提出,在如今这个全真互联的时代,将迎来虚拟世界和真实世界更紧密的连接,即虚实集成世界。要如何与虚实集成世界进行交互?张正友从总览视角,介绍了推进虚实集成世界的四项关键技术,以及数字人、AI大模型等技术结合场景的发展与应用可能。

从技术探索到概念落地,腾讯互动娱乐事业群、内容生态部总经理刘智鹏,比邻星球创始人(前罗布乐思副总裁)段志云分别从虚拟制作、元宇宙去分享业务实战的思考逻辑和经验沉淀。腾讯学堂培训专家徐昊则从认知视角,通过解析互联时代四个阶段的不同的思维逻辑,讲述人类生活向数字化智能时代的全面延伸。

聚势观未来:思维碰撞,共创出海新机遇

除了邀请产学研专家分享,远洋计划还为学员们搭建了交流互信的沟通桥梁。

来自社交直播、阅读、流媒体、ToB服务等不同领域的学员们彼此互为“专家”,互相交流业务心得和实战经验。在三次的行业创享会上,学员们共识出海的四个难题,共享业务的真实困境,共创问题的思路解法,避免踩坑,也为跨界创新与合作寻找可能。海边音乐会、飞盘比赛、即兴戏剧等娱乐活动,也进一步打破陌生,释放天性,加深学员们的连接。

图:远洋计划学员共创探讨

结业仪式上,学员代表用三个“同”的关键词分享了自己对远洋计划的收获和感想。他谈到,“回归课堂重拾‘同学’身份,不仅认识了很多‘同行’,也收获了‘同好’。远洋计划只是我们关系的起点。”

远洋新征途:乘风破浪全球扬帆起

道阻且长,行则将至,远洋计划不止于此。2023年,当我们再次审视全球市场,中国企业出海正迈入一个新阶段。新能源、电商等越来越多有实力的中国企业布局全球,走到世界舞台的聚光灯下。从长在中国,望眼世界,把优秀的中国经验和中国模式带到全球,如今的业务逻辑更多变成了“天生全球化”——布局全球,聚焦本地化。

在此背景下,远洋计划二期“腾讯学堂全球业务创新营”全新起航。本次,远洋计划将拓展内容到电商、新消费等领域,召集30余位社交、内容、电商和服务领域的企业学员,从全球趋势&未来、海外用户&品牌、国际化产品&商业化三个模块,从全球视野、前沿视角、领先探索,剖析全球化课题。

时至如今,出海对于中国企业而言,已从可选题变成了必选题。腾讯学堂“远洋计划”将持续洞察新时期的全球化发展命题,帮助更多从业者找到成长的新通路,助力中国企业走出国门,快速把握全球化机遇。

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